Loan Modification Mailers How Affective Are They
Do loan modification mailers work? In short, yes!
Loan modification mailers work for several reasons. The most obvious reason is that you can reach so many more homeowners with loan modification postcards than any other medium. This is due to the fact that fresh data comes in every week and you can target the homeowners who need help. It is also due to the fact that most homeowners are on the Do Not Call list, which makes it impossible to call them unless you want to risk getting fined. This is not a good idea!
By gathering specific data, it is easy to target homeowners who need help. Typical filters include: homeowners who are 30,60 and 90 days late, in subprime loans, bought the home in the last 6 years and have a LTV ration of atleast 95%. This ensures you will reach your target prospects.
What kind of response rate should I expect? Well, this can vary with the style of mailer and the data used, but it is safe to expect a response rate of 1 to 4%. This means that if you send out 5000 direct mail pieces, you can expect 50 to 200 inbound calls. Hopefully the latter!
When you catch a homeonwer who is just becoming late on their mortgage or has missed a couple payments already, they are usually more apt to call in. They need help and your mailer is a sign of hope. If it hits at the right time, you should get a call. Repetition is also the key. If someone gets the same mailer twice and didn\'t call the first time, maybe they will recognize it and say "hey, I was going to call these people" and dial your phone number.
Remember, if you do send out 5000 mailers, you should have a few people to answer the phones. Most people who call in from mailers do not leave messages, so it is good to answer those phones right away and not risk an answering machine taking the call. You spent good money on those mailers, don\'t let the inbound call ins go to waste!
For more information on loan modification mailers, please visit the links below.About the Author:The company that I use for my direct mail advertising is HotLiveLeads. They also offer free SEO lead generation for your website with every mailer order. This gets you call ins from the internet and from the mailer. You just can't beat that deal. To visit the site, click direct mail services . You can also visit direct mail marketing .
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